Defining the requirement First, we understand and learn about
our client’s audience and consumers and conduct research to gain
deeper insights into their needs.
Ideating We brainstorm to chart out the ideas and generate a
range of potential solutions that would fit the client’s
customers best.
Prototyping and testing We build prototypes to test the
hypotheses. Creating a prototype allows us to check whether we
are heading in the right direction. We also run tests to gauge
what is working best and what isn’t.